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When an idea strikes, we take a moment to explore it.

This is our idea laboratory, focusing on developing and launching projects that align with our company's mission to help enhance social and societal well-being. Through these projects, we aim to direct people's awareness towards improved living, learning and consumption.

Here is a selection of projects our team is currently exploring and developing. If you would like to know more about the progress on any of these or would like to help contribute to their success, please sign up to receive our email updates in the form at the bottom of the page.

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Calumma OÜ,

Sakala tn 7-2, Harju maakond
Tallinn, 10141, Estonia

Project No. 1

AI-enhanced journaling app for dreamers.

We have designed and are currently testing a new mobile application utilising generative AI tools to help document dreams, improve people's sleep patterns, create a social community of dream-world explorers and unlock opportunities for meta-analysis about our subconscious mind.

An image of a phone in hands surrounded by a dreamy gradient colour overlay

Project No. 3

Film festival exploring the behind-the-scenes of everyday life.

We believe humanity must learn to develop empathy, compassion and acceptance for everyone’s journey through life and recognise our similarities, so we are working on launching a digital and in-person film festival that will focus on showcasing documentary films about the "behind-the-scenes of living".

A black and white image of a movie theatre shot from the back of the audience

Project No. 4

A mobile app for helping heal generational trauma

In parent-children relationships, there can be a lot of misunderstandings that can lead to fractured relationships and avoidable long-term suffering. We are in the early stages of developing a mobile application to encourage family members to contextualise their actions and emotions through honest reflections that can be shared with others.

A 3D mockup of an iPhone showing an illustration of a dad kneeling and hugging teenage sun with sunset in the background.

Project No. 2

Circular apparel with a mission.

We're developing a limited-run, high-quality range of circular apparel to learn more about the fashion industry's impact on our ecosystems and to explore opportunities for circular economy-focused clothing that could help fund impactful social initiatives across the globe.

A sunny photograph of a woman in a flowery field with white blank t-shirt.
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