Daydream Believers is a non-profit educational organisation based in Scotland that champions creativity, critical thinking, and problem-solving skills through its wide-ranging free learning resources for K-12 education.
We closely collaborated with Daydream Believers, refining their branding and designing a modern, user-friendly website which now provides streamlined access to their comprehensive resource library.
Additionally, we created a youthful, imaginative, and vibrant illustrative brand language that has the power to appeal to both learners and educators. This was further supported by the birth of a new brand mascot - a dream cloud named Brua (from Scottish Gaelic “bruadarach”, meaning “dreamer” or “visionary”).
The rebrand's successful launch fortified Daydream Believers' position in the educational landscape, providing the necessary support for the launch of their Creative Thinking Qualification for Scotland’s high schools. As a result, they were recognised as one of the top 100 education innovators of 2023 by HundrED.
Branding, Web Design, Illustration
Daydream Believers
Unleashing Creativity
Inspired by their content, we created over 40 unique collages as the thumbnails for Daydream Believers' various free learning resources. These helped generate intrigue and excitement for the website visitors and gave permission for learners to experiment with their own projects and ideas once they embarked on their learning journey.
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Sharing the impact
Over the years, we have assisted Daydream Believers with documenting their work and live events to create engaging and authentic impact reports.
